































SPIRIT
Our Underlying Ideas
”The deeper the tough, the better the product”
We have been making denim of the world’s
highest standard.
With the single-minded desire to create
products that no one else can imitate.
We guess it would be easier if we
compromised.
But we can’t cheat ourselves.
“Don’t do what others do”
Even if you are told you are messed up, even if
you are laughed at for being an idiot, You can go
ahead with what you believe in.
Even if you do the same thing as others, You will
only get the same thing.
“Let’s work together as a group”
Fashion is a form of play.
We can’t create interesting things if we work looking down.
That is why it is good for employees to have a playful spirit, a
good sense of humor, and a sense of fun.
When we encounter a difficult challenge, we can face it with a
“wow! thats fan! and we have the energy to face up to the
challenges.
SPIRIT
Our Underlying Ideas
”The deeper the tough, the better the
product”
We have been making denim of the world’s highest standard.
With the single-minded desire to create products that no one else can imitate.
We guess it would be easier if we compromised.
But we can’t cheat ourselves.
“Don’t do what others do”
Even if you are told you are messed up, even if you are laughed at for being an idiot, You can go ahead with what you believe in.
Even if you do the same thing as others, You will only get the same thing.
“Let’s work together as a group”
Fashion is a form of play.
We can’t create interesting things if we work looking down.
That is why it is good for employees to have a playful spirit, a good sense of humor, and a sense of fun.
When we encounter a difficult challenge, we can face it with a “wow! thats fan! and we have the energy to face up to the challenges.

Niiyonichi Ltd. (241CO.)
Kojima Shimonomachi, Kurashiki City, Okayama Prefecture 711090693
TEL +81-86-474-2900 FAX +81-86-474-2901

Niiyonichi Ltd. (241CO.)
2-1576-93 Kojima Shimonomachi,
Kurashiki City, Okayama Prefecture
7110906
TEL +81-86-474-2900
FAX +81-86-474-2901